bvh, the Bundesverband des Deutschen Versandhandels e. V. (Federal Association of German Mail-Order Companies Inc.) is the association of online and mail-order merchants and has been representing its members’ interests since 1947. Currently more than 330 small, medium and large business companies belong to it, amongst them renowned mail-order companies like Otto or Conrad.

The goal of BHV’s Business Partner Programme is to involve important service partners of the e-commerce industry more closely in the association. With this initiative BVH follows successful examples from Sweden (45 business partners), France (150 business partners) and the Netherlands (over 200 business partners). The programme offers its members a qualified overview of possible contracting partners within the fields of interactive trade, i. e., online and mail-order trade.

“Products-Up is the market-leading service provider within one of the most exciting marketing channels for our members: Google Product Search,”

explains Sabine Klein, BVH expert for e-marketing, the new cooperation.

“At the recent BVH E-Commerce day in Berlin the speech of Products-Up was awaited with a lot of excitement and aroused strong interest among our members. We therefore decided to extend cooperation and look forward to welcoming another innovative service provider, Products-Up, to our programme.”