There are different types and forms of Retargeting technology.

-  General Retargeting:

A potential buyer viewed a website and gets a general advertisement related to the visited website.

-  Segmented Retargeting:

A user aborted a particular purchase process and is then specifically approached. The user receives a banner with an incentive implying a coupon/voucher or another marketing action.

-  Product-specific Retargeting or personalized Retargeting:

The products that a user has recently looked at in a online shop are displayed. These are supplemented with items from the same or a similar product category and thus increase the recognition and conversion.

The more individual the type of Retargeting is, the more successful the buyer can be directed back to the online shop.

Expandabe Retargeting – A Generation Ahead!

Products-Up has developed a unique Retargeting technology, that lets the user experiences a positive brand interaction before even conducting the final purchase or receiving the merchandise. The possibility of interactive design/form/shape allows an ideal transport of emotions and experiences to prospective buyers, thus enabling a positive perception of the store-brand. Due to real-time generated and personalized advertising buyers are directed back to your shop and become customers. Thereby Products-Up increases your click rates up to 1000% compared to traditional banner-ads.