(c) fevad.com

La FEVAD (www.fevad.com), la Fédération du E-Commerce et de la vente à Distance (Federation of Mail order Sales and E-Commerce) was created in 1957. Today it represents more than 600 small, medium and large Online-Shops and 500 Service Providers are belonging to them.

Among them, we can find renowned online companies on the French market such as CDiscount.com, RueDuCommerce.fr or FNAC.com.

Fevad’s task is to collect and disseminate information to improve the knowledge of the industry and to act in favor of sustainable development and ethics of distance selling and E-Commerce in France.

This new membership for Products-Up is a turn in the international development of our company. Being a member of the Fevad is a proof of trust from the French market in our products. We base our strategy on a fast but sustainable growth, and the establishment of this partnership with FEVAD, reinforces our view that Products-Up’s products remain the most efficient.

Please click here to download a case study of Products-Up (French language).

bvh, the Bundesverband des Deutschen Versandhandels e. V. (Federal Association of German Mail-Order Companies Inc.) is the association of online and mail-order merchants and has been representing its members’ interests since 1947. Currently more than 330 small, medium and large business companies belong to it, amongst them renowned mail-order companies like Otto or Conrad.

The goal of BHV’s Business Partner Programme is to involve important service partners of the e-commerce industry more closely in the association. With this initiative BVH follows successful examples from Sweden (45 business partners), France (150 business partners) and the Netherlands (over 200 business partners). The programme offers its members a qualified overview of possible contracting partners within the fields of interactive trade, i. e., online and mail-order trade.

“Products-Up is the market-leading service provider within one of the most exciting marketing channels for our members: Google Product Search,”

explains Sabine Klein, BVH expert for e-marketing, the new cooperation.

“At the recent BVH E-Commerce day in Berlin the speech of Products-Up was awaited with a lot of excitement and aroused strong interest among our members. We therefore decided to extend cooperation and look forward to welcoming another innovative service provider, Products-Up, to our programme.”

After the chic rating plug-in for Google Chrome was implemented elsewhere, our neighbour France started a beta version of Google Shopping at google.fr on 21. 10. 2010. With this, Google takes the next logical step in its development and transfers the Google shopping portal to other European countries. It is quite obvious that France is not going to be the last country to do so.

The new requirements have remained the same within the basic thematic blocks, e. g., the prohibition of market places, affiliates or price comparison. To be listed in French-Shopping a shop provider needs to adhere to the following specifications:

Google Product Search France:
- product entries must be in French
- product prices must be listed in Euro
- products must be deliverable in all of France

The official declaration can be read here.
In addition to its introduction to France Google treats the French homepage to an individual “look and feel”.
Is someone already testing the design for its own future online shop? By changing the homepage Google has clearly opened room for speculation. We leave any interpretation to you and are really curious!

Jettingen based experts for information technology, telecommunication and home entertainment give budget to Products-Up as a full service agency for Google Product Search. The online shop, which was chosen as one of the most popular hardware stores by Chip in 2009, does not only count on mere optimization, but also counts with Products-Up on a versatilely operating and heavily growing enterprise.

“Products-Up did not only convince us with pure numbers of optimization, although they rather impressively reflected the efficiency and the potential of product search,”

illustrates Dominik Eberle, managing director of HOH, the decision.

“They also have an enormous level of competence and flexibility and their self-developed system for the support of data feed. We are looking forward to a positive development in product search in the long run. This will be an essential marketing element in the months to come.”

With its 16 000 items, the company, which belongs to CANCOM IT Systeme AG, has grown constantly over the past few years and belongs with its 66 employees to the biggest distributors for consumers electronics and information technology.
The webpage of Home of Hardware is one of the leading German online stores for information technology, telecommunication and home entertainment today. The success of HOH results from consistently pursued customer care. In the e-commerce industry, service and swiftness are decisive. Therefore, HOH maintains, inter alia, a multilingual contact center and a large warehouse. In addition, virtual sales consultants and a video chat take care of visitors in order to satisfy their high expectations.

The 70 year old traditional company from Würzburg now belongs to the heavily growing client base of Products-Up. Having been a traditional mail-order shoe company and expanding to a general fashion and household mail-order company over recent years, the enterprise, which has a turnover share of 50% via online trading, considers it important to be prominently displayed at Google Product Search.

“We were able to more than double our sales via product search. Rarely ever did a partner impress and convince us with their work so easily,”

says Stefan Hilbrich, Head of E-Commerce at Gebrüder Götz, about the improvements of the marketing channel.

With almost 450,000 annual clients and sales of 80 million Euro in the financial year 2009 Gebrüder Götz belong to the Top 100 in the German E-Commerce area. The online store, which was newly launched in September 2009, offers shoe- and fashion lovers attractive and becoming products from head to toe. As a full service provider, Products-Up assists the company in all matters concerning Google Product Search. Furthermore, Product-Up’s development team processes Gebrüder Götz’ data feed and also focuses on further steps of development which can be achieved in joint work.

We are very pleased about our guest contribution at Trusted Shops’ blog. There we give an insight into different optimization options of Google product search and an outlook to the next months.Click here for the article.

Founded in 1999, the company is Europe’s market leader in certification of online stores. Trusted Shops checks merchants for more than 100 individual categories like solvency, price transparancy, customer service and data protection and awards its sought after seal of approval in these categories.
Furthermore, Trusted Shops offers the consumer a unique buyer protection for his or her shopping at certified merchants.

In addition, publication of the article is free. You can find it in our press box.

Mister Spex GmbH becomes the next partner of Products-Up. The Berlin based glasses and contact lenses experts commit their online store to the optimization experience of Products-Up. Thus the biggest online merchant for designer glasses professionalizes another important marketing channel in the internet.
In its communication Mister Spex counts on online marketing like SEO, SEM and now Google product search in combination with TV advertising, in order to reach a wide audience within the wearers of glasses, sunglasses and contact lenses. The strong growth of the Berlin start-up company is an indicator of its success: Mister Spex achieved 4.5 million Euro in sales in 2009 and now has 80 employees.

“We are delighted to have won Mister Spex as a partner. It is one of the most aspiring German mail-order companies. We foresee a strong growth potential for them within product search and look forward to the cooperation to come,”

welcomes Volker Schmidt the new cooperation partner.

We are delighted about the active coverage on Deutsche-Startups and Internetworld Business.
Deutsche-Startups reports in a longer article on us and interviewed us on our company, business model and product development. You can read the article here: http://www.deutsche-startups.de/2010/08/26/products-up-verspricht-mehr-traffic/

Internetworld Business reports in a short article on our foundation: http://www.internetworld.de/Nachrichten/Marketing/Performancemarketing/Products-Up-startet-Agentur-speziell-fuer-die-Google-Produktsuche-31323.html.

Products-Up was nominated for the founders’ award Kopf Schlägt Kapital 2010. The goal of this competition is to introduce entrepreneurs that found (or have founded) with little capital but thoughtful concepts. The competition was originated by Günter Faltin, professor for entrepreneurship at the Freie Universität Berlin (Free University Berlin). Out of sympathy for the concept of his book Kapital ist nicht länger der Engpass – Kopf schlägt Kapital the foundation Entrepreneurship organizes this competition.

Until 11/01/2010 everyone can vote for the concepts of the companies on the webpage. Every vote counts! Support Products-Up under http://bit.ly/productsup and help us reach pole position.

From today on Products-Up’s webpage lights up in a new shine!
Its clearly configurated design is one of the components of the new corporate design of Products-Up. The navigation is organized in easily understandable subject areas. Together with the clear structure, the friendly and light colouring provides an optimal display of the webpages’ contents.

“We have combined the advantages of our old webpage with new approaches and ideas. A news blog of our own and other innovations add to already existing features like Product FAQ. In the section “company” we will, for example, further present the team little by little”

explains Volker Schmidt the various functions.

“In addition we will actively link the webpage with further social media elements like our Xing expert group or our Twitter account in order to bundle the interesting information flow on all channels,”

adds Arne Drinda the new concept of the webpage.
The new partner section of the webpage was completely revised. Here Products-Up’s clients benefit from the clearly structured depiction of their company profiles.

“I have heard that a link on the homepage is not a disadvantage. With this we wanted to enable our partners to some additional value and have integrated a special “comment box” into the new concept”

explains Volker Schmidt the features of the new webpage.